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Hey, I'm Paul,
a Berlin based Art Director

Paul_Gerhard_Profilbild.jpg

Motion, Design, Direction.

A curated mix of motion, design, and storytelling. As a Senior Art Director with years of experience across top agencies and freelance projects, I bring ideas to life through sharp editing, bold branding, and crafted visuals. From directing and cutting videos to building campaigns for print and social media — this video is a glimpse into the work that moves me.

Design Thinking in Action

As a Senior Art Director, I combine visual storytelling with strategic thinking to create design-driven content that resonates across media. With expertise in motion design, video editing, branding, and creative direction, I craft experiences that move, engage, and elevate brands in the long term.

Motion & Video

  • Motion Design (2D Animation, Typography, Logo Animation)

  • Video Editing (Narrative Cuts, Timing, Sound Design)

  • Color Grading 

  • Storyboarding & Styleframes

Creative Direction

  • Concept Development & Visual Storytelling

  • Look & Feel Creation

  • Moodboarding & Creative Briefing

  • Directing Shoots (On-Set)

  • Leading Creative Teams & Feedback Loops

Branding & Identity

  • Brand Strategy & Visual Identity

  • Brand Guidelines

  • Cross-Media Campaign Design

  • Logo Design

  • Style Consistency Across Channels

Content & Campaigns

  • Social Media Content (Reels, Ads, Stories)

  • Platform-Specific Design (Instagram, TikTok, YouTube)

  • Print & OOH Campaign Assets

  • Performance-Driven Visuals

  • Multi-Format Content Creation

I am actively looking for a new opportunitie.

So, what's next?

Hey, I'm Paul,
a Berlin based Art Director

Paul_Gerhard_Profilbild.jpg

Motion, Design, Direction.

A curated mix of motion, design, and storytelling. As a Senior Art Director with years of experience across top agencies and freelance projects, I bring ideas to life through sharp editing, bold branding, and crafted visuals. From directing and cutting videos to building campaigns for print and social media — this video is a glimpse into the work that moves me.

Content & Campaigns

  • Social Media Content (Reels, Ads, Stories)

  • Platform-Specific Design (Instagram, TikTok, YouTube)

  • Print & OOH Campaign Assets

  • Performance-Driven Visuals

  • Multi-Format Content Creation

Creative Direction

  • Concept Development & Visual Storytelling

  • Look & Feel Creation

  • Moodboarding & Creative Briefing

  • Directing Shoots (On-Set)

  • Leading Creative Teams & Feedback Loops

Branding & Identity

  • Brand Strategy & Visual Identity

  • Brand Guidelines

  • Cross-Media Campaign Design

  • Logo Design

  • Style Consistency Across Channels

Motion & Video

  • Motion Design (2D Animation, Typography, Logo Animation)

  • Video Editing (Narrative Cuts, Timing, Sound Design)

  • Color Grading 

  • Storyboarding & Styleframes

Design Thinking in Action

As a Senior Art Director, I combine visual storytelling with strategic thinking to create design-driven content that resonates across media. With expertise in motion design, video editing, branding, and creative direction, I craft experiences that move, engage, and elevate brands in the long term.

I am actively looking for a new opportunitie.

So, what's next?

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